La inversiÃ³n en publicidad online sigue aumentando a pesar de la crisis en Blog de Estudio Xplora, estudio de diseno Web, marketing on-line y multimedia.

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Lunes, 22 Junio 09

La inversiÃ³n en publicidad online sigue aumentando a pesar de la crisis

SegÃºn el informe “Internet en EspaÃ±a y en el mundo”, elaborado por Tatum, la inversiÃ³n en publicidad en la red sigue creciendo. Para su realizaciÃ³n, la consultora se ha basado en datos de AMIC de finales del 2008. Entre las conclusiones obtenidas destaca el aumento de la inversiÃ³n publicitaria en la red, acompaÃ±ada del aumento del nÃºmero de usuarios espaÃ±oles y del tiempo dedicado a internet.

SegÃºn datos de IAB y PwC, la inversiÃ³n en publicidad online en EspaÃ±a en 2008 ha sido de 610 millones de euros, un 27% superior a 2007. Contrasta con el hecho de que el exceso de publicidad sea el principal problema de Internet para un 58% de los usuarios en EspaÃ±a.

MÃ¡s de un tercio de la inversiÃ³n en publicidad online proviene de tres sectores: transportes, viajes y turismo; telecomunicaciones y finanzas. Se invierte algo mÃ¡s en buscadores y enlaces patrocinados que en formatos grÃ¡ficos. Y casi el 80% se efectÃºa en formatos integrados (enlaces patrocinados, banners y botones, rascacielos, patrociniosâ€¦).

Las redes sociales se estÃ¡n convirtiendo en uno de los principales destinos de la inversiÃ³n en publicidad online a escala mundial. SegÃºn datos de eMarketer, durante 2008 se realizÃ³ una inversiÃ³n de 1.450 millones de euros en redes sociales y prevÃ© que esta cifra pueda aumentar un 17%.

PÃdanos presupuesto para el desarrollo y gestiÃ³n de su campaÃ±a de publicidad online, sin compromiso.

~~Fuente: marketingdirecto.com~~

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