Comienza la era de la publicidad hiperpersonalizada en Blog de Estudio Xplora, estudio de diseno Web, marketing on-line y multimedia.

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Miércoles, 16 Abril 08

Comienza la era de la publicidad hiperpersonalizada

Desde que las pÃ¡ginas Web se han convertido en un fenÃ³meno que alterÃ³ los hÃ¡bitos y costumbres de la humanidad, la publicidad en Internet se las ha arreglado para bombardear a los usuarios de todo el mundo. Esto parece terminar con el comienzo de la hiperpersonalizaciÃ³n de la publicidad, por la cual se atienden los gustos y necesidades de cada usuario en particular.

MySpace, propiedad de Rupert Murdoch, ha sido la pionera al lanzar un programa piloto para segmentar la publicidad de acuerdo al perfil de cada usuario.

En la actualidad, esta plataforma cuenta con 110 millones de usuarios, ergo, hay 110 millones de pÃ¡ginas donde los usuarios cuentan sus hÃ¡bitos y gustos. El programa, llamado Hypertargetting, promete ser una nueva revoluciÃ³n en la larga cadena que hay en la historia de Internet.

AsÃ, un amante del deporte recibira informaciÃ³n sobre varias subcategorÃas, como tenis, fÃºtbol, ciclismo, etcÃ©tera. Lo mismo con el cine y otras ramas. Se prevÃ© un pronto desarrollo que llegue a las 1000 categorÃas.

â€œNuestra misiÃ³n con Hypertargeting es construir una plataforma publicitaria para trasladar una cantidad masiva de informaciÃ³n expresada por el propio usuario en anuncios muy particularizados, basados en gustos e intereses, para enviar el anuncio preciso a la persona precisa en el momento precisoâ€, dijo Michael Barrett, de Fox Interactive Media, empresa gestora de MySpace.

~~Fuente: TheSlogan Magazine - Agencias.~~

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