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Strict Standards: Only variables should be passed by reference in /home1/xplora/public_html/xploravisual.com/blog/wp-includes/gettext.php on line 69

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Estudio Xplora, estudio de diseño Web, marketing online y multimedia.


Archivo de artículos en la categoría
'Marketing en buscadores'

Antes de entrar a analizar verdades sobre el marketing en buscadores, deberíamos situarnos fuera de Internet, y pensar en el posicionamiento de la marca. En concreto, en el lugar que ésta ocupa en la mente del consumidor. Después, en la diferenciación, en cómo destacar y lograr que ese mismo consumidor entienda qué […]

El éxito de la publicidad en internet es cada vez más visible. Y especialmente una empresa ha sabido rentabilizar esta idea. Se trata de Google, cuyo consejero delegado, Javier Rodríguez Zapatero constataba, según recoge la revista Actualidad Económica que “la contratación publicitaria ha aumentado, especialmente por parte de las pymes”, […]

  Miércoles, 11 Febrero 09  

Google acapara el 72% de las búsquedas

Google ha ampliado su liderazgo como buscador en Estados Unidos. Según comunicó la empresa de medición Hitwise, esta compañía ha mejorado sus resultados en cuanto a número de búsquedas en Internet y ha alcanzado el 72,1% del total el mes pasado, mientras que en diciembre del año 2007 sólo registró el […]

  Miércoles, 17 Septiembre 08  

¿Es eficaz medir sólo el coste por clic?

Algunos encargados de marketing online están fallando en su estrategia en buscadores Web y no lo saben. Así lo considera Howard Sewell, presidente de Connect Direct. Los reportes básicos como los que ofrece Google pueden llevar a los anunciantes a creer que su campaña está generando mucho interés, cuando puede […]

  Lunes, 01 Septiembre 08  

Estrategias para conseguir visitas cualificadas

El desarrollo y la puesta en línea de un sitio Web para que sea visto por los navegantes, no es ni de lejos el final del trabajo, es aquí donde realmente comienza la parte mas difícil y ardua del desarrollo de un negocio exitoso, que requiere de una gran dosis de paciencia y constancia, de […]

La Promoción es una de las labores mas importantes que debe tener una empresa de cara a tener éxito en Internet, este es un trabajo manual y arduo que dará como frutos el posicionamiento, atraer una corriente constante de tráfico cualificado y el desarrollo de un sitio Web exitoso.
La clave para lograr posicionar nuestro negocio […]

El marketing de buscadores cada vez cobra más importancia en el ámbito de los negocios locales. Según datos de ComScore los consumidores realizarán en poco tiempo alrededor de 2.000 millones de búsquedas sobre temas locales al mes. Por ello este canal está logrando notoriedad y muchas son las empresas que deciden invertir en él.
Los internautas […]

  Miércoles, 27 Agosto 08  

Marketing en buscadores sí; pero el justo

El marketing de buscadores no debería de absorber todo el todo el presupuesto de marketing online de las empresas. A esta conclusión han llegado diferentes ponentes del foro Search Engine Strategies, que se está celebrando actualmente en San José, Estados Unidos. DMnNews se hace eco de algunas de las declaraciones.
El director de marketing online de […]

Cuando empezamos a pensar en herramientas SEO para conseguir que Google o cualquier otro buscador indexe bien, seguramente no tenemos en cuenta una variable importante, el contenido. Más claramente el contenido de calidad que hace que el usuario se interese por regresar a tu web, o bien que consigue que ese contenido sea enlazado y […]

Las mayor parte de las empresas desconocen la verdadera naturaleza de un proceso de Marketing Online y de posicionamiento en buscadores e ignoran las ventajas que este les puede reportar.
Lo peor ocurre cuando son los propios profesionales quienes cometen dichos pecados:

No llevar a cabo acción alguna de promoción en Internet fuera del propio website.
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